The PBFC shop is currently closed while we update it to a new and improved version. Products are still available to buy over at the Câr-y-Môr shop
Our very own tinned Laverbread!
Laverbread is part of the culinary DNA of Wales, a food icon and one of the food wonders of the world. Versatile and nutritious, it’s one of Wales’s greatest treasures, with a history that goes back for centuries.
Now available in our very own, beautifully wrapped tins. Ideal for your culinary adventures or as a gift for your Laver Lover!
Our new tinned Laverbread gives you more flexibility as has a good shelf life and can be easily stored in your pantry.
Tin size - 130g
Containing all the same nutrients and goodness - just in a tin! :
Laver seaweed, salt. Cannot confirm crustacean and mollusc free.
Despite its name, Laverbread is not a type of bread at all, it is a puree which is made from laver seaweed that has been slowly simmered for several hours. Laverbread is the cooked version of ‘laver’ – Porphyra seaweed – a diaphanous red algae found abundantly along Wales’s rocky coastline. This laver seaweed is hand-gathered in a sustainable manner from the UK coastline. It is then washed and cooked for several hours before being blended into a delicious puree. It is considered to be a delicacy for many and has become known as 'Welshman's Caviar'.
Laverbread has this innate ability to make everything taste good. Maybe it’s what the Japanese call "Unami” which means "essence of deliciousness" and is one of the core tastes including elements of Sweet, Sour, Bitter, Savoury and Salty.
As a standalone ingredient, it is something that has the marmite effect. It has an Olive Marine flavour and may not be a food you will fall in love with straight away. It needs time to take in and appreciate its versatility and depth of flavour.
Walter Davies who found himself travelling through Milford Haven in 1805 has a good way of putting it:
"I never had seen it till I came into this country, and found myself, from its hue and consistency, so prejudiced against its appearance, that it was with difficulty I was prevailed on to taste it; but, my taste soon reproached, me for my squeamishness; and I have never since exposed myself to a repetition of such reproaches when I have had an opportunity of falling in with this best of all mutton sauces".
Walter Davies
For the uninitiated out there, be more like Walter Davies and give it a try. Once you take this first tentative step you will soon be eating laverbread like an old sea dog, just toast with lots of laverbread on it!
"Laver seaweed contains more vitamins and minerals than any land-based vegetable".
"Gram for gram, Laver contains more protein than chicken."
"Laver contains 10x as much vitamin A as spinach and 4x times as much vitamin C as apples”.
Laverbread is rich in potassium, manganese, iron, calcium, and protein. The level of protein is the highest of all the seaweeds and said it can be between 30 - 50% protein. I found this percentage staggering and didn't quite believe it so I've been sending a sample of dried laver to the labs every month for a year to monitor protein levels and how they change according to the seasons: On average per 100g sample, dried laver holds 35% protein, which is amazing, this means, gram for gram, Laver contains more protein than chicken.
In addition, Laverbread is a powerhouse of vitamins and amino acids and has particularly high concentrations of Vitamin A, B2, B9, and C. Amino acids are essential for muscle development and strength. Vitamin A is important for the immune system and helps support bone health and eye health. Vitamin B9 is important in red blood cell formation and healthy cell growth. Vitamin C helps boost antioxidant levels, lower blood pressure and helps the body repair itself.
“Out of all the seaweeds Laver is the healthiest, it’s the king of all the seaweeds”.
Ole G.Mouritsen
Traditionally laverbread was for many years and to this day eaten as part of breakfast in Wales. The laverbread is mixed with porridge oats to make patties that are then fried alongside bacon, eggs and sometimes cockles.
However, this ingredient is so versatile and packs such fantastic flavour that the only limitation to its use is your imagination. Simple recipes such as mixing laverbread with salted butter open up a world of possibilities from pan-fried lobster to bacon butties to pasta. Or try adding a spoonful to your mashed potatoes or scrambled eggs for making a protein-rich breakfast.
Steak, Oyster, Guinness and Laverbread recipe.
Chorizo, Laverbread and Pea Soup (with vegan alternatives).
Cod with Tomato and Laverbread sauce.
To celebrate laverbread we have started National Laverbread Day which takes place every year on April 14th. Visit laverbreadday.co.uk for more information.
No one knows precisely when people in west Wales first started eating laver, some say it was first introduced as a survival food by the Vikings, while others say it goes back to the very first inhabitants of Wales. It may have been the first coastal inhabitants who took that bold step into the unknown world of laver seaweed and put it on their plate!
In doing so it started a food culinary wonder which became the very fabric of Welsh culture and traditions. It was iconic seaweed huts at Freshwater West beach in Pembrokeshire, West Wales, which inspired Jonathan to start The Pembrokeshire Beach Food Company, Cafe Mor, and Barti Ddu Rum. We believe Wales and beyond should be singing about Laverbread as loud as they can.
Laverbread has to be one of the food wonders of the world, (note that Jonathan is Welsh and so completely biased);
Laverbread has been nicknamed 'the weed of hireath' a Welsh word which is not easily translated but more or less means: "It’s a kind of longing for a person, a place or a time that you can’t get back to, a kind of unattainable longing," explained Marian Brosschot, a Welsh language officer currently working in Trelew, Patagonia.
Laverbread embodies this memory, sense of time, belonging, myth, values, meaning, sense of place and belief. Maybe think of it as severe nostalgia with a dash of sadness and a sprinkle of happiness at the same time.
Shipping Charges
Our current charge for UK shipping is £5.95 with free delivery for any orders £50 and over. Our main method of shipping is via Royal Mails 2nd class delivery service and this may take 3 - 5 working days. These charges may be subject to change but will be clearly displayed at checkout. We also offer an express delivery option. Please see below for more details.
International Shipping
We can ship internationally and if this is of interest - please use our contact page and tell us the quantity and items you would like to order and the country you reside in/delivery address. We can then provide you with an accurate shipping charge. Please note we use Royal Mail International Tracked for oversees shipping.
Method of Delivery
We generally use Royal Mail and DHL/UK Mail couriers to deliver our products but it may be necessary at times to use other companies/methods of delivery.
Delivery Time
We endeavour to ensure all orders are processed in a timely and prompt manner and shipped as quickly as possible. Please allow 3-5 working days from the date of order. Please allow additional time for courier services and customs clearance if you are planning to order from outside the UK.
Notification of Shipment
You should receive notification by SMS/email when your order is processed and shipped.
Queries regarding Ordering and Shipping.
If your query is of an urgent nature or you are having any issues with processing your order online, then please call our contact number during office hours.
If you have a general enquiry, then please use our contact page and we will get back to you as soon as possible.
Frozen Products
Our Frozen products (Butters, Pesto and Laverbread) are shipped in protective wool cool packaging so that they arrive with you chilled and are "ready to use" . Please ensure that they are kept refrigerated and used within 10 days of opening/receipt. If ordering frozen products, please ensure you are able to receive their delivery as we may not be able to assist with the replacement of goods that have been subject to a failed delivery that is not due to an issue relating to PBFC or our courier/postal service.
Express Delivery
We can offer an express delivery service which will either be delivered by Royal Mail or Courier within 1-2 working days. Please note this is working days and does not include weekends or the day of order. Please select the relevant option at checkout. Please note that it is not always possible to dispatch Frozen products on a Friday using our express delivery service - due to the logistics of products needing to arrive with you chilled, as it is likely they will not arrive until the Monday, given weekend posting/collections. Orders placed on Fridays or over the weekend may be delivered on either the Monday or the Tuesday of the following week. (Please refer to previous notes regarding Frozen goods and Friday ordering).
"I love laver seaweed"; a sentence you probably won’t hear often - but I do!
It has been a foundation of our street food since I started the business. I have built a whole menu around it; its versatility is staggering and the depth of flavour it adds to dishes constantly surprises me........