On the 8th May 2011 the full time business was launched. Jonathan had spent the winter booking events for the summer and had a full diary! “I wanted something big straight away to get my teeth into and so I booked onto Hay on Wye Book Festival, which was only a few weeks away and was going to be the biggest catering job of my life.” “I arrived and was blown away by the scale of the site, 250,000 people, 10 day event, this was going to be completely different to my gig outside the farm shop the previous year.”
It was a high risk strategy, a huge catering event at the beginning the new business. Jonathan invested all of his savings in to stock, equipment hire, catering kit and disposables. “On the first day I arrived at the campsite and didn't have a penny to my name just a small float and a mountain of seafood stock.”
Fortunately Hay on Wye Book Festival proved to be a success and really helped launch a wonderful summer of food festivals, local markets and private functions.
That year Cafe Môr was shortlisted for the finals of the British Street Food Awards , due to take place in September on Jimmy's Farm, Suffolk at the end of September. To help impress the judges, Jonathan and his brother Ben (boat builder extraordinaire) built a Beach Shack out of local drift wood.
Cafe Môr took the finals by storm winning Best looking Mobiler, Best Drink and most importantly of all Best of the Best 2011!
The prize was to cater for the athletes at the London 2012 Olympic Games. Cafe Môr's signature dish "SeaShore Wraps" proved a hit with the athletes in the Olympic Village, A truly fantastic experience!
As a result of winning Best British Street Food Vendor lots of opportunities arose. It was a good first year!